In my first meeting with Gabi, I could tell she had a passion for starting something that made a difference in the world. She wanted to contribute to the success of small businesses by providing them with different services that met their needs. She wanted to convey a sense of growth with her brand identity. She told me a lot about herself and what she stands for, and I began getting a clearer idea of what she wanted for her brand identity. I had her send me inspirations for different aspects of her brand, such as logos and imagery.

I also wanted to explain to Gabi how important a brand identity is and what it encompasses. To do this, I created a presentation for our first meeting. ‍