For the second step in my logo motion design process for Gillian, I needed to make the logo a vector in Adobe Illustrator and prepare it for transfer to Adobe After Effects.

Converting the logo into a vector was essential to ensure that it retained its quality and could be scaled without losing resolution. I made the logo Gillian designed into a vector on Illustrator and organized the layers accordingly for After Effects.

Once the logo was a vector, I transferred it to Adobe After Effects, where I could apply motion graphics and animation techniques to create the desired effect. This step was crucial in the logo motion design process because it allowed me to create a high-quality motion design that effectively communicated Gillian's brand message.

After transferring Gillian's logo to After Effects, I began animating it using squashing and stretching techniques to convey the blooming of the flower petals graphic around Gillian's first initial. I wanted the logo to look dynamic, so I had the initials be drawn in using a layer mask. Lastly, I used the animation tool to have a dynamic animation for Gillian's full name appearing.

Overall, I think the motion design successfully captures Gillian's brand message and looks engaging and fun.

Gillian was happy with the result of her animation, and did not request any changes to it. She was happy that I went the extra mile to provide her with a logo animation that suited her brand.

Here is the finished result of Gillian's logo animation. To summarize, I used a mask to make the vines around her first initial appear and a mesh warp to make them "bounce" into place. I used a masking effect to make the initials appear and duplicated the effect with a lighter shade of her logo color. I used this lighter shade to convey movement in the animation, and made it appear as though it was leaving the initials to form her full name at the bottom with a moving graphic. She was satisfied with the final result, and it was incorporated in her final brand identity.